Creative Director.
Digital Design. UI. UX. INTERACTIVE
ART DIRECTION. Strategy. Brand
Select Clients
The Row
FRAME
La Perla
James Perse
Petrossian
Khaite
Tuckernuck
Hauser & Wirth
10 Corso Como
Stoney Clover Lane
Glossier
Arhaus
Simon Pearce
Olaplex
Donni
Figs
Introduction
Creative executive leading digital-first design and brand storytelling for globally recognized fashion and lifestyle brands. Currently VP of Creative at Domaine, directing the vision and execution of eCommerce and multi-channel digital experiences at scale for a portfolio of mid-market to enterprise fashion, beauty, and lifestyle brands.
Operating at the intersection of fashion, culture, and commerce, with a focus on creating elevated, high-performing digital ecosystems across web, mobile, and campaign. Known for leading high-performing teams, shaping clear creative direction, and delivering work that balances brand expression with measurable business impact.
Current Role
As VP of Creative at Domaine, I lead the vision, strategy, and execution of digital experiences across eCommerce and marketing ecosystems for a global portfolio of fashion and lifestyle brands. I oversee a multidisciplinary creative team, partnering with executive leadership to align creative direction with business growth while maintaining the highest standards of output and accountability.
My work lives at the intersection of brand storytelling and performance, translating consumer insights into refined, conversion-focused digital experiences across web, mobile, and campaign. From shaping Domaine's own brand identity to leading high-impact client initiatives and new business efforts, I drive creative that balances elevated aesthetic vision with measurable results.
Experience
Years of Digital Design Experience
10+
Years as Team Creative Leader
6+
Years Designing for Shopify
8
My Impact
I care about real and tangible results of my work. Working alongside wonderful colleagues and clients, we have achieved many positive results over the years.
I worked on core digital products and brand innovation for Compass Real Estate from 2017 - 2019; went public in 2020 valued at $7 billion.
I built and lead the creative department at Tomorrow Agency; acquired by PV Partners in 2023. With the acquisition we merged with creative agency Half Helix to become the largest Shopify+ agency in the world. At the end of 2023, we collectively launched over 300 sites and have a $5B+ total Gross Merchandise Value within our portfolio. Today we are the largest Shopify design and development partner.
Approach
I love working with passionate people, especially when I can support, teach, and learn alongside them. Collaboration and mentorship are at the core of how I work, and I'm a firm believer that the best ideas come from partnership. That mindset carries through everything I do.
I enjoy working with experts in their field to shape and evolve the visual language around their product or company. I approach every project strategically, with clear goals and a lot of empathy for the end user, and I care deeply about delivering work that feels polished and intentional.
At the end of the day, I love working with people who value strong design and understand the impact of doing things well, thoughtfully, tastefully, and with purpose.
Get Intouch
lenorarigoni@gmail.com
